Cell Phones- setting new trends
Out of total population of the world 5 billion possess cell phones. Pakistan considered as the third world country is not far away in making some major contributions in this race
Uses of Cell Phones
The expansion of human civilization has, by far depended upon the ability to establish reliable communication. Human endeavours in this regard always had long arms but short legs, thus ensuring an inherent small circle of influence. The evolution to change all this started in the post Renaissance period, with the advent of 16th century sea explorations and reached its pinnacle in the 21st century where cellular communication ingrained with internet connectivity has virtually dissolved the frontiers of human limitations. Long distance connectivity is something we have started taking for granted, to an extent that it now symbolizes the “Global Village” phenomenon. This exploitation of “ether world” would not have been possible without the cellular phone revolution that hit the world market in the last two decades of 20th century and Pakistani market in the first decade of 21st century. A device whose karma lay not only its ability to transmit data; may it be voice, text or any other form but in it being handy.
From first concept demonstrators coming in late 1940s to first commercially viable system in 1979, the cellular phones had a come a long way. However in Pakistan it was not until 1991that Instaphone, a subsidiary of Millicom- international cellular service provider based in Luxembourg, started providing mobile phone services using an AMPS network. The initial ingress in the market was limited, whereby in social circle it assumed the place of a status symbol. It was not until the PTA introduced the Calling Party Pays (CPP)1 regime in 2000 that a shot of growth stimulus was injected into the market. Next surge in mobile phone density came when the cellular phone market was opened to new vendors. This was when an average budget customer started getting a slice of what the mobile phone market had to offer. Within two decades, regardless of rippling socio-economic situation of the country mobile industry has shown tremendous growth in Pakistan. The Pakistan market overview of the mobile companies shows that Pakistan market had nearly 97 million subscribers in November 2009 (PTA data).The growth slowed down in 2009 but has picked up again gradually.
THE TOP MOBILE COMPANIES IN PAKISTAN
Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistan’s leading cellular and Blackberry service provider. With more than 31.6 million subscribers, Mobilink house Pakistan’s largest distribution.
Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen. To achieve this objective, it offers both postpaid (Indigo) and prepaid (JAZZ) solutions to their customers. Following are the packages currently being offered in prepaid JAZZ.
• Jazz First
• Jazz Jazba
• Jazz One
• Jazz Budget
• Jazz Easy-Old
• Jazz Ladies First
Pakistan Telecommunication Company Limited (PTCL) that started its operations in January 2001 under the brand name ‘Ufone’. As a result of PTCL’s privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.
• Tension Free Package
• Tension Free Package Tariff:
• Ufone Solid Offer
• Tension Free Package
• Ufone Lady’s Package:
• Super Ghanta Package:
• Ufone Ghanta Package
• Ufone 5 ka 15
• Ufone U-won Package
• Ufone Public Demand:
• 3 Minute Package
• Ufone Life Plus
• U-Circle ( Friends and Family )
Norway’s Telenor, a recent entrant with about a billion US dollar investment in Pakistan has been doing well, based on its recent earning report. It has about 20% of the market share. Telenor stock is listed in the Oslo stock market (TEL) and in US(TELNY.PK).
CMPak (Zong brand), formerly Paktel, was the latest target of foreign acquisition. After it got acquired by China Mobile it was rebranded as Zong and launched one of the most successful and aggressive campaigns. Within a matter of few months, Zong has achieved a 6% market share
Warid, owned by the Abu Dhabi group of the United Arab Emirates and sister of Wateen group is number 4 with 18% market of subscribers. Recently it sold 30% share to SingTel.
As Uth package of Ufone says
There is no limit to what today’s Uth can do. It’s the Uth that has revolutionized the scope of the mobile industry from being just an ordinary portable phone calling and receiving device to becoming a texting, web connected, instant messaging, social networking phenonmenon.
Surprisingly Pakistani mobile phone users exchanged 175.4 billion text messages in 2010, up from 151 billion text messages in 2009, showing a 15.66% growth in number of total SMSs exchanged, said a reported prepared by PTA. Pakistan is ranked fourth in the world in SMS usage. The major credit goes to the multiple packages which the competitors in cell phone market are providing in order to beat win over the already saturating market.