The "Brand Police" flood London to Protect Olympic Corporate Sponsors
In London, authorities are making certain to protect the advertising rights of corporate sponsors at any cost.
The brand police
In London, under-staffing of security personnel has become a scandal. The company charged with providing security has been able to hire just 6500 of the 10,000 security guards it promised, and as a consequence the U.K. has had to turn to its military for help.
The corporate sponsors of the Olympics, however, had no such problem. "Brand Police," some 300 or more, all decked out in purple caps and tops, have been given the right to enter shops and offices in London and bring court actions and levy fines up to $31,000 for the 'misuse' of such words as "gold," "silver," "bronze," "summer," "sponsors," and "London."
According to an article in commondrerams.org...."Bars and pubs have been warned that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympic deal, while caterers and restaurants have been told not to advertise dishes that could be construed as having an association with the event.
At the 40 Olympic venues, 800 retailers have been banned from serving french fries to avoid infringing fast-food rights secured by McDonald's."
Enter The Brandalism Project." From eight different countries, 25 artists gathered together in the U.K. this past week for "the biggest subvertising campaign" in British history.They fanned out to Manchester, Leeds, Birmingham, Bristol and London and put up artwork, that according to a spokesman, seeks to "to confront the ad industry and take back our visual landscapes."
Photos from commondreams.org