The Evolution Fresh Juice Stores
By Jerry Walch, 22nd Jul 2012 | Follow this author
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Posted in WikinutNewsBusiness
Starbucks opened its first coffee shop in Seattle, Washington in 1971. today they have 16,858 stores located all over the world. To say that they have conquered the coffee shop market would be an understatement. Once the hangout for the Yuppy crowds, today Starbucks is a favorite meeting place for people of all ages and all social statuses. For me and many others, Starbucks has become my office away from the office. Now they are moving into the fresh juice store business.
The Evolution Fresh Juice Stores.
Starbucks opened its second Evolution Fresh Juice Store in Seattle on July 17th. Starbucks launched its new chain of Evolution Fresh Juice Stores a few month earlier in Bellevue, Washington. They are planning to open three more stores in the near future. Starbucks purchased the Evolution Fresh brand late last year for $30 million. The California-based company uses fresh fruits and a process called high-pressure pasteurization to make the juice without heating it.
Healthy but Pricey drinks.
At the stores, “juice experts craft fresh juice blends and serve up globally inspired recipes using fresh ingredients in a unique retail setting with convenient free local delivery,” according to the company. Evolution Fresh also features organic, vegetarian and vegan dining options — such as muesli and Greek yogurt for breakfast and bowls of lentils, wild rice and kale for dinner — along with packaged sandwiches, wraps and snacks. The food and drinks are healthy, but the prices may lead some to have a cardiac arrest.
The goods aren’t cheap. In Bellevue, a 120-calorie, 16-oz. bottle of coconut water with pineapple runs roughly $5. The same amount of juice prepared by hand costs $8. Smoothies are $7.
A store opening near you soon?
Not likely, but you will have an opportunity to partake of the product. The juice is also bottled and sold at Starbucks coffee shops as well as in premium grocery stores and natural food shops. Starbucks is now, in addition to being a coffee brewer, also a pastry purveyor, an energy drink maker and occasional alcohol seller.
Comments
23rd Jul 2012 (#)
I didn't know they were going in to the fresh juice business, I think it is a wise move.
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23rd Jul 2012 (#)
Yes, ladym33, it is a very smart business move on their part.
Thank you for reading and for commenting.
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23rd Jul 2012 (#)
The brand name gets premium pricing too and people are willing to pay. They are on a roll for sure- siva
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23rd Jul 2012 (#)
Very true, siva. thanks for reading and commenting.
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23rd Jul 2012 (#)
Thank you Jerry yet another wonderfully informative article. I had no idea that Starbucks opened so long ago.
Best Wishes
Steve
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23rd Jul 2012 (#)
Thanks as always for reading and commenting Steve.
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