Keyword targeting – the prime driver of on page SEO

Derek Iwasiuk By Derek Iwasiuk, 9th Aug 2017 | Follow this author | RSS Feed
Posted in Wikinut>News>Technology

If you look at the link building process, you will discover that the aim of the process is to win the confidence of search engines and you have to depend on other websites who call the shots.

Keyword targeting – the prime driver of on page SEO

One thing that must be topmost on your mind when implementing SEO is that you must create a perfect balance between what search engines like and what the audience likes. With the goal of earning higher search rankings, everything that you do must be capable of garnering excellent support from both sections. Taking a two-fold approach of On-page and off-page SEO measures is the best way to strike a chord with the audience while being liked by search engines. It is a sure way of driving more traffic to websites. Off page, SEO includes the exercise of building backlinks while on page SEO consists of making the site attractive to viewers by creating content that they would like.

If you look at the link building process, you will discover that the aim of the process is to win the confidence of search engines and you have to depend on other websites who call the shots. You are not sure how much others would like your site. Where and how those sites accommodate and position your link is not at all in your control. Overall, you are unsure about the outcome of the exercise and its impact on the SEO campaign. On the other hand, creating quality content to cater to the needs of the audience and to provide them with better user experience is something that is completely under your control. Therefore, it makes enough sense to devote more time in SEO strategies that are within your control. In this article, we will discuss how you can channelize yours on page SEO strategies that revolve around keyword targeting.

Keyword centric content

When you create attractive content, the audience would find enough value in it and share it with many others. Studying the audience behavior and understanding their characteristics would give you valuable insights about the type of content that you must present to them. However, to know about the topics that the audience would be interested in, you must study the keywords used by the public during searches. Once you can identify the range of keywords that the public frequently uses when searching for products or services in your niche, you can develop the content around those keywords. For knowing which keywords are the chosen ones for content development, you must perform keyword research with the help of suitable tools like the Google Keyword Planner. The following paragraphs unveil a visual guide to keyword targeting and on page SEO that tells about how to capitalize on the results of keyword research.

Focus on specific keywords

After you can place a finger on the pulse of the audience by discovering the keywords that they use frequently, you must fine-tune the efforts to maximize the gains. Do not try to target all keywords that show up. Instead, analyze the potential of the keywords and emphasize on the ones that show the maximum potential of driving traffic to your website. Focus on the search volumes of keywords because high search volume keywords promise better prospects in generating higher traffic from searches. Keywords with minimum 1000 monthly searches are quite attractive but are ready to face stiff competition in gaining its access. You have to face the heat from big-ticket websites that have more muscles to wrench out the choicest keywords. Put your best efforts and brains to give them a run for their money.

What keyword research reveals

Scrutinize the keywords that you have gathered from the research that forms the core of content development. You can gather much information from the keywords that tell you about how much compatible these are with the products or services that you are promoting. Even if users are interested in your products or services, it is important to learn about the intent behind searching. Are they searching because they are ready to buy the product or they would like to learn more about it? Is it that they just want to compare the product with others? Once you know the intention, you will be able to plan the content that serves their purpose. Besides providing direction about the type of content, the keywords have inherent capabilities of driving traffic to websites through proper positioning and placement. It gives a great boost to your content too.

Give place to keyword in URL

When the search bots crawl websites, it starts from the URL and covers the entire content. Therefore, the most sensible way to place the keyword in the line of vision of search engines so that it catches the eyes of bots quickly is to put the keyword in the URL. If your website is on WordPress, this is an easy task. However, if you are using any other CMS make sure that there is an option for editing URL of the pages. Go for shorter URL so that people can remember it.

Keyword in content title

The headline or title of the post must be lovely that arouses interest among viewers and compels them to step inside to consume the content. To make Google understand easily what the page is all about, the keyword phrase must find a place in the title of the content. More specifically, the keyword must appear within the first three words of the title. If this is not at all possible, then make sure that you accommodate it within the first 60 characters of the title.

Keywords in sub headings

Another prominent place to showcase keywords is sub headings. To make it easy for readers to understand the content and to make the content more structured, it is okay to break up the content into distinct sections with sub headings. By inserting keywords in the content, you demonstrate to Google how you have developed the content around the keyword. This makes it imperative for search engines to rank the content for the keyword.

The on page SEO techniques described above will not only be beneficial for search engines, but the audience will also find it much meaningful. Thus, you fulfill the needs of modern day SEO in the real sense.


Business, Google, Keyword Research, Seo, Technology

Meet the author

author avatar Derek Iwasiuk
Derek Iwasiuk is blogger and content writer who write many article on SEO, Business, Technology and Social Media. He enjoy to read new thing on internet. He spend lot of time on social media.

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