Why Your Social Media Marketing Campaign is Failing?

Abhinav By Abhinav, 14th Mar 2016 | Follow this author | RSS Feed
Posted in Wikinut>News>Media

Social Media plays a crucial role in the marketing campaign of any company. A well-thought-out social media campaign can take a business to new heights and vice versa.

Social Media Marketing

Social Media plays a crucial role in the marketing campaign of any company. A well-thought-out social media campaign can take a business to new heights and vice versa. In order to stay ahead of the pack, businesses need to harness the power of this constantly changing communication channel in an effective way. However, many organizations overlook some of the vital elements, required to make their social media campaign a success, and hence lag behind.

Featured below are a few common, yet noteworthy reasons why your social media strategy is not gaining enough traction:

You Are Not Consistent With Your Brand Image

There are many businesses that post content on their social networking sites frequently for a week, and then disappear for a month and return when they only have to sell something. This technique of marketing has a negative impact on the company’s reputation and credibility. People are very intelligent these days and understand all these self-seeking tactics of businesses. Therefore, a company needs to ensure that whether it is doing any social media campaign or not, their social networking site should be updated regularly with valuable content.

You Are Not Responsive
The advancements in technology have changed the pace of our life. Now the consumers look for a rapid response from the company regarding their query. If you do not reply to them within their expected time frame, they may move to another company or may post a negative review about the process that may damage your brand’s image. However, answering their queries and resolving their problems is just not the only things that count. You should also express thanks to customers who recommend your brand or leave a positive review about your company. Digital Marketing

You Don’t Integrate The Human Side Of Your Brand
The most common mistake that brands generally make is that they become extremely formal while communicating on their social media profiles. It is right that a company should be cautious about the language they are using while conversing with clients. But cold calling and automated messages exasperate the consumers. Social media platforms are made to reduce the distance between the company and client. Hence, companies should show their human side while interacting with customers.

You Don’t Pay Attention to the Stats and Results of Your Efforts
If you are not analyzing which approach works and which doesn’t, you will never get success. Several social media platforms allow you to track the progress of your campaigns and figure out what your audience wants. Assessing data will help you to draw conclusions and mould your strategy in the right direction.

You Are Not Present Across Different Social Media Platforms
Creating and publishing the same content on different social networking sites is a pointless endeavour. Every social media platform is different and has its own regulations and possibilities. Hence, to maximize your presence online, you should regulate communication to each platform separately on the basis of your aims. Each channel caters to certain demographics and therefore your marketing campaign should revolve around it.


Digital Marketing, Social Media, Social Media Marketing, Social Media Services

Meet the author

author avatar Abhinav
Abhinav Kumar is a Public Relations and Digital Marketing professional who also love to write about the industry and current affairs.

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author avatar writestuff
16th Mar 2016 (#)

Thanks for sharing your informed knowledge. Informative and interesting post.

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